Earth Day -- April 22 -- each year marks the anniversary of the birth of the modern environmental movement in 1970. Among other things, 1970 in the United States brought with it the Kent State shootings, the advent of fiber optics, "Bridge Over Troubled Water," Apollo 13, the Beatles' last album, the death of Jimi Hendrix, the birth of Mariah Carey, and the meltdown of fuel rods in the Savannah River nuclear plant near Aiken, South Carolina -- an incident not acknowledged plant near Aiken, South Carolina -- an incident not acknowledged for 18 years.
It was into such a world that the very first Earth Day was born.
Earth Day founder Gaylord Nelson, then a U.S. Senator from Wisconsin, proposed the first nationwide environmental protest "to shake up the political establishment and force this issue onto the national agenda. " "It was a gamble," he recalls, "but it worked." At the time, Americans were slurping leaded gas through massive V8 sedans. Industry belched out smoke and sludge with little fear of legal consequences or bad press. Air pollution was commonly accepted as the smell of prosperity. Environment was a word that appeared more often in spelling bees than on the evening news.
Earth Day 1970 turned that all around.
On April 22, 20 million Americans took to the streets, parks, and auditoriums to demonstrate for a healthy, sustainable environment. Denis Hayes, the national coordinator, and his youthful staff organized massive coast-to-coast rallies. Thousands of colleges and universities organized protests against the deterioration of the environment. Groups that had been fighting against oil spills, polluting factories and power plants, raw sewage, toxic dumps, pesticides, freeways, the loss of wilderness, and the extinction of wildlife suddenly realized they shared common values.
The City of Lovejoy is always looking for businesses and business owners who want to partner with Lovejoy for an Earth Day celebration and educational event. What can each of you do to make a change?
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